How to get social selling right

• Encourage your sales team to build out their social networks and position themselves as thought leaders.
• Leverage the information on social media to laser target sales prospects – never spam.
• Provide real value for the people you connect with to build powerful relationships.

Cold calling is possibly one of the disliked jobs in sales. Some people thrive off it – but they are few and far between. Often, telemarketing agencies will take on this job – but they aren’t as skilled as your sales team in customer identification, needs analysis or solution knowledge. Social selling enables you to use the strengths of your sales team to identify and nurture possible sales leads without them having to resort to cold calling.

How does social selling work?

How can welikeit help?

• Encourage your sales team to build out their social networks.
• Have them sign up to your welikeit content hubs so they can easily share valuable content with their audiences.
• Use your content marketing strategies and welikeit to establish sales team members as domain experts – extending their reach and credibility.
• Use welikeit searches and intelligence so your sales team can identify conversations and prospects on social media with whom they need to engage.
• Use social media intelligence to tailor outbound approaches.
• Enhanced social media profiles of your sales team members helps them when they come close the deal – boosting overall conversion rates.