How to get employee advocacy right

• Make your employee advocacy programme as sustainable and as organic as you can.
• Give your staff the right tools so you make it easy for them to spread good news.
• Put the marketing messages you want your staff to share in front of your staff – without nagging.

We know that personal recommendation has always had an important impact on buyer behaviour. Enabling employees to take on the role of trusted adviser helps to strengthen the credibility of your brand. Social media is a great employee advocacy tool because it makes it easier to share the advice of a trusted friend – whether that is a personal contact, a social media influencer or the brand itself. Plus, you’re gaining organic reach on the social media sites they use without paying for online advertising.

How does employee advocacy work?

How can welikeit help?

• Set up a social channel on welikeit for each employee advocacy campaign you intend to run.
• The manager of that welikeit content hub then invites employees to participate.
• Employees can download the welikeit app and simply swipe left to indicate which of your social media messages they’re happy to like or share.
• welikeit optimally schedules all employee likes to ensure they get the most impact on your social channels.
• Gentle email reminders and weekly newsletters remind staff to login to the website or use the app to update their likes.