How to get social media amplification right

• Save thousands of pounds on social media advertising by developing and implementing an organic sharing strategy.
• Amplify your positive reviews and mentions as well as your company-created content.
• Work with strategic brand ambassadors and domain authorities to add credibility and impact as well as reach.

The possibility of extending the reach of the content you post to your social media channels without having to pay for it is the holy grail of social media marketing. As digital marketers, we’re all on the search for that next viral hit. Finding it is too often elusive – there isn’t a fool-proof formula for creating a viral post. But what if you could apply a bit of science to the process? That’s where welikeit comes in.

How does amplification work?

How can welikeit help?

• The number one goal in any organic amplification strategy is to make your content easy to share.  
• Find your advocates and brand ambassadors and automate the way your content is put in front of them.  
• Make it easy for them to like content – for example, swipe left in the welikeit app to like content.  
• Make it possible to like content in one sitting – but have those likes spread out over time to maximise their impact.
• Put processes in place to ensure that the effects of your advocates’ engagement are maximised – optimising the time and schedule of sharing and reposting, for example.